We live in incredible times, surrounded by incredible technology. It assists us in incalculable ways. It allows us to communicate more effectively, research more efficiently, and live our different lives (our personal lives, our professional lives, and our digital lives) to their greatest fulfillment.

But its omnipresence can be desensitizing. None of our technological marvels sprang forth from the ether fully formed. Each was the product of hard work, tireless labor, and firm leadership; behind all incredible advancements are incredible men and women. And we must cultivate them if we want to see further advancements.

Here are some crucial things that tech companies need to compete in 2015, because technology progresses at an exponential rate, and the people behind it need to do likewise.