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Last month, when she found herself with a little free time in between tricking a generation to destroy their faces and not-dating Tyga, Kylie Jenner apparently decided to try to trademark her first name. According to TMZ, the 17-year-old had lawyers file papers so that she could have sole possession of "Kylie" when it comes to the worlds of entertainment, fashion and pop culture, as well as for usage by a "celebrity, actress and model."
So in summation, from now on Kylie Jenner should only be referred to as Kylie™. This is totally normal, and not a sign that the end is near in any way.
And now, here is a list of famous people who might want to change their names, so as to avoid litigation:
Sorry, Kylie Minogue.