Appeared in: Entire Season

Hooli, Silicon Valley's version of Google; Goolybib, a fictional start-up; and Aviato, Erlich's Priceline-like airline company, perfectly capture how absurd the names of tech companies have become. Companies are desperate to stand out in the tech space, and demand for unique names is at an all-time high. As a result, start-ups are in a perpetual contest to find the most ridiculous name possible. We live in a world where Doostang and are real things, so a name like Hooli actually feels like the Silicon Valley writing staff was exhibiting some restraint.