I imagine Larry David is kicking back with a recently legalized Cuban cigar and texting Jerry Seinfeld the money bags emoji. After years of tedious speculation, the greatest sitcom of all time is finally going modern with the announcement of a gargantuan deal with Hulu valued at just under $1 million per episode. According to Variety, the roughly $180 million haul will be split between Sony TV, Time Warner's Castle Rock Entertainment, and the Seinfeld "profit participants" — including David and Seinfeld.
To the chagrin of everyone who uses both Netflix and Hulu, one of Hulu's distinguishing characteristics is the unsightly presence of ads. However, compared to Seinfeld's previous status — i.e. perpetually in reruns on cable and available in small, sporadically released batches on Crackle (which always seems to run the same damn ad four different times during a 22-minute episode) — this is a huge coup for the classic sitcom's continued cross-generational appeal.
If you're reading this, Larry — a one-off Curb Your Enthusiasm finale could center on your frustrations with streaming platforms, resulting in you forging a partnership with Ted Danson and attempting to launch the streaming video equivalent of Jay Z's Tidal.
Thank me later.
UPDATE: Hulu made it official this morning:
And aside from the big Seinfeld get, Hulu also announced at their up-front on Wednesday morning a series executive produced by Amy Poehler, an exclusive deal with AMC Networks, and exclusive streaming of AMC's upcoming Walking Dead spin-off, Fear the Walking Dead.