Children (along with everybody else on earth) love ice cream, so if an ice cream maker makes beer, children will love beer? That's sort of the logic that has people mad over a new collabo between the brewery New Belgium and OG ice cream kingpins Ben & Jerry's.
Oh, and by the way, Ben & Jerry's has a beer coming out with New Belgium. It's called Salted Caramel Brownie Brown Ale, it sounds delicious, and it's supposed to come out this fall, according to USA Today.
The special release beer, which features a cow rocking winter gear on the label, is under fire from a watchdog group.
"It's a crass, corporate greedy move to put put a brand name like Ben & Jerry's on a beer," says Bruce Lee Livingston, executive director and CEO of Alcohol Justice, an alcohol industry watchdog consumer group. "It's bad for children -- who will start looking at beer as the next step after ice cream."
In our experience, the ice cream (and the tacos) usually comes after the beer, but everyone is entitled to their opinion.
How are they going to react if Ben & Jerry's comes out with that weed ice cream though?