Jimmy Kimmel is filming his show in Austin, Texas right now during SXSW. And he enlisted one of Austin's most famous residents and spokespersons, Matthew McConaughey, to give back to the local community by making three commercials for a unique, out-of-fashion business that keeps Austin weird: a video store.

Technically McConaughey lives 1.62 hours north of Austin, but he likes to drive down and talk to himself on the way. And that sort of free spirit—one who is willing to leave their house and entertain themselves—is exactly the type of person that Kimmel and McConaughey are trying to attract to Vulcan Video. Question: Does it only get two alrights because there aren't blu-rays? And what type of films are in the back room sans cover art?