When will #DeflateGate end? Not any time soon, and now it’s even being used to promote movies.

Hot Tub Time Machine 2 hits theaters February 20, so the Super Bowl is an obvious place for them to promote the movie. And what more topical event for them to poke fun at than the one everybody from auto body shops to late night TV hosts is talking about.

Is it kind of an obvious way to get a rise out of people? Of course. But isn’t that the goal of any marketing campaign?

[via YouTube]