Domino’s is spicing up their pizza with the new sriracha pie while also spicing up their advertising. An ad for the new sriracha pizza channels the upcoming Fifty Shades of Grey’s BDSM—with more sexual chemistry—by featuring a tongue (soon-to-be-yours) chained up with a mouth gag, awaiting its next whipping. Because sriracha is torturesome, yet satisfying you see! This is a bold move for the food chain, but hey, why wouldn’t they want to bank on the Fifty Shades cash cow? Word to the wise though, do not try doing this to the sriracha pizza. 

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[via Uproxx]