There are spoilers ahead since, you know, this is a post about spoilers.
Damn, The Walking Dead, have you zero chill?
Some serious shit went down tonight on the Walking Dead's midseason finale—making sure to hit the hiatus on a high note, the show killed off Beth (Emily Kinney) in dramatic fashion. The ending definitely floored viewers, and while everyone will be pouring over the decision to ax Beth for the next couple days or so, we're here to talk about how AMC destroyed the moment for a large fraction of audience with a Facebook post.
Right as the finale ended at 10:01 p.m. ET, this was posted to The Walking Dead Facebook page:
Oh, that's super tasteful and nice. One problem—THE SHOW HADN'T AIRED IN THE REST OF THE COUNTRY YET. So basically, if you were cruising FB on the West Coast waiting for TWD to start, you got screwed. For example:
What the fuck Facebook, I haven't even watched it yet, AND YOU TELL ME BETH DIED!! #TheWalkingDeadMidSeasonFinale— Bruuuh (@TlsForTaylor) December 1, 2014
Well I didn't watch the new Walking Dead yet but I have Facebook to spoil it all for me. Beth dies, I guess. Goodnight life.— Alex, King of Things (@alxdeman) December 1, 2014
Fuck I haven't even watched the new ep of TWD and the first thing I see on facebook is "RIP BETH" 😑😑😑— Hans (@WashingMyHans) December 1, 2014
Normally I'm pretty lax on the NO SPOILERS rule, but this is just bad form, Walking Dead. Y'all blew it.
UPDATE: AMC officially apologized for their finale-night gaffe in a statement that was (fittingly) posted to Facebook:
We heard your feedback to last night’s post, and we’re sorry. With zero negative intent, we jumped the gun and put up a spoiler. Please know we’re going to work to ensure that, in the future, possible spoilers by official AMC social feeds are killed before they can infect, certainly before the West Coast (U.S.) broadcast of The Walking Dead. As always, thank you for watching, and keep the comments coming. We appreciate all of your support. #RIPSpoiler.
Still not sure we forgive you though, AMC.