If you thought the #AlexFromTarget phenomenon was too strange to be real, you were correct. It turns out the whole thing was just a clever marketing move. And Target wasn't even behind it. A marketing company called Breakr claims it created the viral campaign and was just trying to see how easy it is manipulate teenage fangirls on Twitter.
The answer is very.
Breakr CEO Dil-Domine Jacobe Leonares says the whole thing started when the company got a British Twitter user named Abbie to post the photo of an attractive, young Target employee. She's denying involvement, however, saying she just found the photo on Tumblr.
We have to leave open the possibility that Breakr is full of shit, which would mean a marketing inception. Either way we should all reluctantly admit that teenage Twitter, while ridiculous, is frighteningly powerful.