Apple is popular. It's almost too popular for its own good. It seems like the only day of the year that Apple rumors die down are the day a device is released. And let's not get into devices they haven't even announced.
Okay, let's get into one. Jimmy Kimmel put an Apple sticker on a regular old Casio watch, and told unsuspecting Angelenos that it was Apple's unannounced iWatch. Actually, they called it the iTime, so that probably made the whole prank that much more believable. But regardless, they didn't even have to try that hard. The ol' Apple logo worked its magic. Looks like people don't care what the hell Apple does, they'll still flock to the stores come launch time. Just don't forget to put that logo anywhere you can, Apple.