Blog Genre: One-percenter apologist
The Internet first encountered Nick Hanauer when his TED Talk was rejected. Hanaeur hired a PR firm to spread the word that his talk was passed over because it was too political. In his TED Talk, "Hanauer argued that the rich, people like him in other words, aren't responsible for the bulk of America's job creation and therefore shouldn't receive tax breaks to help them create jobs."
TED's curator Chris Anderson spoke out after Hanaeur's "too hot for TED" message got out in the world. He said that the issue was not only that it was "explicitly partisan," but also that it is "mediocre." If you watch the video you'll likely reach the same conclusion: Hanaeur's message that the rich have too much isn't exactly groundbreaking. This less than insightful insight has gotten Hanauer over two dozen mentions in Bussiness Insider alone; that's one Hell of a PR firm he hired.
Hanaeur's PR machine has emerged yet again with "To My Fellow Rich Americans: The Pitchforks Are Coming." In this piece he name checks his credentials yet again, makes similar vague statements about income inequality, and continues his quest to see if you can buy your way into authority on a subject even if you don't have much to say. So far, so good. Ultimately, Hanaeur's message feels a lot like KONY 2012 and all the rest before him. There is little that is actionable and a lot that feels like Hanaeur press release.