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The war between Apple and Google just took a new turn.

According to research firm Millward Brown, Apple's brand value dropped by 20 percent to $148 billion (still a mind-boggling number to comprehend), while Google's brand value skyrocketed by 40 percent to $159 billion. "To gain more of our mind-space brands such as Google are making ambitious plays across existing category boundaries," said director Peter Walshe. For example, the only new thing that Apple has ventured into recently has been putting iOS in cars, while Google has been making self-driving cars and heavily promoting their developments, so Google's brand is reaching more people in a variety of areas that Apple hasn't touched. 

Here is Millward Brown's most valuable companies:

[via Telegraph]