After closing amidst reports of a rodent problem and the Department of Health's alleged discovery of "several hundred mouse droppings," Dominique Ansel Bakery is back in business today after passing their re-opening inspection.
Aiming to set the record straight, the bakery issued a statement claiming that their success over the past year has made them a target for "malicious attacks":
Dear friends, What you see in the photo is us—the less than 20 members of the Dominique Ansel Bakery team in our Soho bakery. This is all of us. In the past year, we have woken up daily knowing that our success has made us vulnerable to more malicious attacks than any small, one-shop business should ever have to suffer.
But we refuse to believe that we live in a world where success turns people into targets of spite and contempt. We choose instead to believe that it has led us to so many of you, our adoring fans and customers whom have sent your support. Thank you for the hundreds of emails, calls, and personal letters we received.
We are deeply sorry for any disappointment that we may have caused you. Taking this opportunity, we have completely fortified our facilities with a full reconstruction and re-cementing, taking every issue seriously in an effort to provide an even more pristine environment for our guests. As you know, we cook in completely opened kitchens, so everything we do is in full view.
Looking forward, our hope is that honest, hard-working businesses should not have to face cruel and sensationalized attacks that are not framed in the proper context. And systems should not be abused to single-out any one business over another. We urge our customers to seek deeper details and answers before jumping to conclusions. And regardless of the hits, we will take every chance and criticism as a lesson learned and work harder to rise to the expectations you have of us and that we have of ourselves.
On Tuesday morning, we open our doors at 8 a.m. as usual. We are excited to welcome you back and looking forward to greeting you all personally, as we do every day. In the words of Rocky Balboa—whose theme song has been playing on our radio all weekend long while we worked to deliver everything that was required of us and more—getting hit and keep moving forward…that’s how winning is done!
For today only, the bakery will offer a special Rocky Cronut (hence the Rocky Balboa reference) as an ode to its underdog fighter status and ability to bounce back. The comeback is more "Hold Me Back" than "Eye of the Tiger," but from the looks of that line, people are still rocking with Dominique Ansel, "malicious attacks" and all.
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