Social media gurus are the insurance salesmen and used car dealers of the twenty-first century. No, strike that, actually they’re worse. Many of these self-styled experts are more like the snake oil salesmen of the 19th century, peddling cures that that don’t fix anything, blogging endlessly and saying nothing. Just like those old-timey elixir peddlers, sometime the cure can have worse consequences than the original symptoms. Sadly, many of the dumbest trends on Facebook and Twitter were actually recommended to companies and individuals by people they were paying. To enumerate the many offenses of these social media experts would take weeks, but let’s start with 12 Tips From Social Media Gurus That Are Complete Bullsh*t.