Your brand or website doesn't need to be based around one shtick. In 2014, think about the various types of multimedia that are at your fingertips: Instagram, Vine, videos, podcasts, and print are just a few of the ways that you can create a fanbase. If things aren't working out in one of these avenues, then don't get stuck in your lane. Branch out to other areas, and find ways to make an impact with these devices.