SXSW is in full swing. So far, this year's festival hasn't set any records or established any monumental new trends. Locals have complained about how annoying it is, wacky celebrities made cameos, small acts struggled to get noticed, and major acts locked in lucrative corporate deals. In other words, it's business as usual. That said, no matter how hard you try not to believe the hype, you can't help but notice every bit of news that comes out of Austin around this time of year. Some of that news is going to be about things going spectacularly wrong. Sometimes these things are hilarious, but they can also be horrifying and sad, like the tragic hit-and-run that happened at this year's festival. There are also moments of shame. Here is a brief look at those SXSW fails and controversies, both past and present.