After opening a chain of successful Cross Fit boxes in South Brooklyn, Jak and Daxter have diversified their holdings by becoming self-styled influencers through their Hypebeast media empire.

Like a Lanvin bomber jacket shrouded version of Gawker, Jak and Daxter have an entire family of online publications dedicated to pointing out how basic your gear is. Through overt Hypebeast shaming, the duo's estimated worth is somewhere in the neighborhood of $350,000,000.