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Pizza Hut has made a landmark move and started selling pizza by the slice for the first time ever at two test locations this week.
According to USA Today, slices cost between $2 and $3, and take up to four minutes to heat up. Furthermore, they're made using recipes more similar to the thinner pizzas made in the Northeast region of the U.S. The two test locations are in York, Neb. and Pawtucket, R.I., both of which are now open.
The chain has made the decision in an effort to keep up with an industry that's been shaken up by an altered process where customers can not only watch their food as it's assembled, but receive meals worthy of a restaurant at fast food prices.
USA Today noted that Domino's has also been selling pizza by the slice at some updated locations. Meanwhile, Chipotle plans to enter the pizza market with Pizzeria Locale, where customers will be allowed to see their pizzas being built and cooked in an oven for roughly two minutes.
"We're seeing the trends for quick and ready products," Pizza Hut chief marketing officer Carrie Walsh noted. That's where the industry is going. It'll be interesting to see if and when this takes off in larger markets.
[via USA Today]