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How do you market condoms to women? You obviously make them more attractive, which will therefore make women less embarrassed about buying condoms, right? Wrong.
Mine Condoms misfired with their brand, which was designed by a collection of students from the School of Visual Arts in New York City. Apparently, if the packaging for the condoms is nice, women won't feel some type of way about carrying them around, or purchasing them. What they don't realize is that they're insulting women, not catering to them—and yes, there is a difference.
[via Incredible Things]