Here's a question: How does the PR Director of a major media company fail to notice the bigotry in her own tweet? Like, c'mon lady, YOU ARE THE HEAD OF PUBLIC RELATIONS AT IAC. 

Yesterday we reported on Justine Sacco, who tweeted a "stunningly off-color 'joke' before embarking on a flight to Africa." It read: "Going to Africa. Hope I don't get AIDS. Just kidding. I'm white." As expected, when Sacco landed in South Africa she was fired from her post at IAC and has since issued an apology.

Words cannot express how sorry I am, and how necessary it is for me to apologize to the people of South Africa, who I have offended due to a needless and careless tweet," Sacco said in the statement. "There is an AIDS crisis taking place in this country, that we read about in America, but do not live with or face on a continuous basis. Unfortunately, it is terribly easy to be cavalier about an epidemic that one has never witnessed firsthand.

For being insensitive to this crisis—which does not discriminate by race, gender or sexual orientation, but which terrifies us all uniformly—and to the millions of people living with the virus, I am ashamed.

This is my father's country, and I was born here. I cherish my ties to South Africa and my frequent visits, but I am in anguish knowing that my remarks have caused pain to so many people here; my family, friends and fellow South Africans. I am very sorry for the pain I caused.

What's more, the URL now directs readers to a donation page for Aid For Africa—just in case the apology wasn't enough. Her Twitter account has since been deleted.

Where is Dave Chappelle when you need him? #WhenKeepingItRealGoesWrong

[via Business Insider]