Date: Aug. 5, 2002
Sending two fully nude streakers onto a soccer field with your businsse logo painted on their bodies…not the smartest move. Vodafone’s balls-to-the-wall advertising approach was executed at the Bledisloe Cup in Sydney and sparked tons of publicity, along with public outrage. This obviously forced the CEO to issue a public apology. He also donated $30,000 to a local sports charity.