While Sony may have dropped their very own over the top, Tron-rave hype trailer this morning, Microsoft will simply not be outdone.

This Xbox One hype video spends the better part of two minutes fetishizing the same power adjectives normally reserved for luxury automobiles. 'Ultimate precision' and "Cinematic gameplay that rivals Hollywood' are tossed around while it takes the better part of a minute to get to any mention about, ya know, video games. The production quality is still slick and we can overlook the fact that Xbox One still looks like a VCR fucked a freezer inside The Matrix.

Snark aside, the Xbox One looks hot and Titanfall can come over for a backrub anytime. Free of charge.

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