Microsoft's marketing department will use data collected through the Xbox One and its Kinect 2 sensor for internal marketing and sell it to outside companies, this despite previous statements to the contrary. Users will be able to turn this monitoring off but it's unclear what impact that may have.

As reported by Advertising Age, Microsoft marketing executive Yusuf Mehdi held a presentation where he explained how the Xbox One could revolutionize advertising, including the making of user data available for market research.

Valve unveiled details about its ambitions to take over our living rooms with its Steam Machines last month. But Microsoft studios chief Phil Harrison, speaking to MCV UK, said that while he personally has great admiration for what Valve is doing he doesn't see the Steam Machines as a threat to the Xbox One.

"We think the Xbox One business model, developer ecosystem and retail support, will make our platform very successful," Harrison said. "It is unclear to me, until I see Valve's product and understand all of their announcements, exactly what they are doing."

Sony has a little unwanted attention for its next-gen console when reports surfaced that more than a thousand Chinese college students were forced to manufacture Playstation 4 consoles through a mandatory work study program at a Foxconn facility.

In other PlayStation news

Sony boss Shuhei Yoshida has revealed new details about the PlayStation 4's new controller, the DualShock 4. The Dualshock will work with PCs at launch, controlling "basic functions" on Windows PCs adding, "the analog sticks and buttons will work just fine."

The advanced features of the Dualshock are unlikely to be functional on PCs anytime soon. Features include a light bar, touch pad and motion sensor.