Nothing goes with expensive consumer electronics like liquid cheese and a guacamole gun. Sony and Taco Bell team up once again to give away some PlayStation 4 consoles. Last year the two companies collaborated in giving away free PlayStation Vitas in what turned out to be a big headache for everyone involved.
The promotion begins on September 26 and runs through November 10. Buy a Taco Bell $5 Buck Box or Big Box and receive a code for customers to text in for a chance to win a PlayStation 4 prize pack. The pack includes a PlayStation 4, a copy of Knack and a one-year membership to the PlayStation Plus.
Last year during a similar promotion to give away PlayStation Vitas the system broke down. A web portal that was used to enter codes broke down and caused overloads that was complicated by hacker interference finally breaking the site. Many contestants who were told they had won Vitas never received them. Taco Bell hopes to avoid these technical issues this year.
"Following the positive response from the gaming community for the PS Vita campaign last year, we are thrilled to have the opportunity to partner with Taco Bell to tap into the excitement as we prepare to launch PS4 on November 15," said Guy Longworth, senior VP- brand marketing at Sony Computer Entertainment America.
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[Via Adage]
