The rumors are true.

By the middle of next year, Atlanta will welcome its very first Shake Shack location. The chain will open at 3035 Peachtree Road inside of a luxury, multi-purpose building currently under construction. Via press release, Shake Shack CEO Randy Garutti gushed about setting up shop in Atlanta: "Atlanta is such a vibrant and growing city, and it has been on our radar for some time," he said. "We're delighted to bring Shake Shack to such a thriving area in Buckhead along Peachtree Road."

Shake Shack wil turn 10 next year; southern expansion (i.e. more money) is an awesome birthday gift.

[via Eater Atlanta]