London's very first Shake Shack opened in Covent Garden yesterday to hour-long lines. This grand opening brought the stars out, as founder Danny Meyer, CEO Randy Garutti, CDO David Swinghamer and culinary director Mark Rosati were all in attendance. Photographer Marco Carboni described the opening as "friendly and energetic," adding that there was a "great general response."

Check out his photos of the event above, which include the likes of Meyer and Rosati interacting with eager customers.

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[via Eater]