A developer diary from the folks over at Ubisoft are hyping the PlayStation 4 this afternoon. Not that we've got beef, but it seems like Ubisoft is operating as Sony's official pitch man.

Still, we love Ubisoft and are grateful beyond words for Far Cry 3: Blood Dragon, so we can look the other way on the Sony thing. The developers go on to tout how the PS4 enabled them to “deliver more graphical detail, a new dimension of social connection and a new kind of seamless gaming experience.”

What else are they going to say? "Black Flag, will look very similar to three graphing calculators mating on the farthest ridge of The Matterhorn?" 

Watch the developer diary and let us know what you think.

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