ComplexCon returns to Long Beach Nov. 6 - 7 with hosts J. Balvin and Kristen Noel Crawley, performances by A$AP Rocky and Turnstile, and more shopping and drops.
Secure your spot while tickets last!
Thought Pinterest was just for hipsters and moms? Think again. Apparently the social scrapbooking site has been a big boon for retail.
The stats say it all, writes Digiday:
As of February, the company had 25 million users, and 70% of brand engagement is generated by users, not brands.
In terms of products, home decor does particularly well on Pinterest, owning the lion's share (60%) of all referrals. Fashion and retail, meanwhile, average 46 repins on every pin, proving there is such a thing as an engaged following on Pinterest.
But perhaps the biggest sign the social site has been a big boon to retail is how much its users spend compared with the rest of us. According to Digiday, that amount falls somewhere between $140 and $180 more per order, compared with $80 and $60 orders for Facebook and Twitter shoppers, respectively.