Hulu may soon have a new home. The Los Angeles Times is reporting that six companies are currently vying for the popular online TV site. The Chernin Group, Time Warner, DirecTV, Guggenheim Digital Media, as well as private equity fims KKR and Silver Lake have all placed bids.

Last year Hulu generated nearly $700 million in revenue and it's easy to see why the company is such a hot ticket.

"Since its inception, Hulu's competitive advantage remains in special access to content from the media giants," writes Lauren Indvik at Mashable.

[via Mashable]