According to a recent study, Pabst Blue Ribbon is driving up the price for cheap beer. Restaurant Sciences conducted the survey, which found that Miller Lite, Coors Light and Budweiser prices had increased by 3.5 to 6.8 percent in the past seven months. Apparently, this is all because of the PBR. Though a specific reason for why PBR is making these other beers more expensive hasn't been identified, researchers seem to think that PBR's are "cooler." 

So before you start bitching about how suddenly expensive a Miller Lite is, remember that it's all because the PBR is suddenly "in." Even though....nevermind.

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[via Gothamist]