Brand Represented: Cap'n Crunch Cereal
Year Introduced: 1963

His name is Horatio, but you can call him Cap'n. Even if he was just an animated version of the Quaker Oats guy, he was pretty cool. Not only was he on about ten different varieties of the cereal, but there were always toys or some sort of prize in those boxes. Unlike other mascots that were stingy with their goods, Cap'n Crunch was always leading us to the treasure.