Brand Represented: Frito's
Year Introduced: 1967
Though his reign as the Frito's mascot was short lived, Frito Bandito and his politically incorrectness did exist. Thinking it would be a good idea to design a marketing campaign based on American stereotypes of Mexicans, Bandito started out with a gold tooth and broken English, but had a more refined look after justified complaints. We're giving Frito Bandito props for coming on the scene and exposing ethnic prejudice, but he had to go. Too bad he didn't take Aunt Jemima with him.