Brand Represented: Keebler Snacks
Year Introduced: 1970

The old head in "The Hollow Tree Factory", Ernie J. Keebler leads the pack of bakers that whip up your favorite Rainbow Deluxe chocolate chip cookies, chocolate-covered grasshopper cookies, and those Fudge Shoppe fudge swirl treats. Mr. Keebler does amazing work in that little bakery of his and although we know he has a whole Keebler elf crew behind him, he's the boss, so he gets the props.