Brand Represented: Kraft Macaroni & Cheese
Year Introduced: 2000

A "Rock N' Roni" predatory dinosaur with a cheesy name (pun intended) is the chosen representative for the mac n' cheese in the blue box. Frankly, his name doesn't suit his rock star status, but that's your fault. Kraft gave kids the opportunity to name this mascot when he made his debut and "Cheesasaurus Rex" was the best a nation full of imaginative kids came up with? We have to do better, America. After all Kraft Mac & Cheese has done for you during those hungry and broke college nights? Let's do right by this guy and propose an official name change.