Year: 1987

Back in the day, MTV put on some seriously cool contests. You could win John Cougar Mellencamp playing at your backyard barbecue, or The Who doing your taxes—just over-the-top stuff. But the Beastie Boys weren't quite ready for primetime when MTV made them the stars of its Spring Break Body Snatchers promo. While the contest seemed kind of funny on the drawing board, in execution it was a mess.