Attention, West Hollywood residents and shoppers: "reusable" is your new favorite word. That's because today, the Single-Use Plastic Bag Ban goes into effect, outlawing the use of plastic bags for retail stores and supermarkets that are at least 10,000-square-feet.

The ban was approved in August, and created in the same vein as the bans in Los Angeles County, Malibu, Santa Monica, Long Beach and Calabasas. Below is West Hollywood's motivation for the ban:

The purpose of the ban on single-use plastic bags is to encourage sustainability by substituting plastic bags with durable and long-lasting reusable bags and paper bags made from recycled materials; as well as reduce costs to businesses, consumers, taxpayers and the environment. A ban on single-use plastic bags eliminates a major source of litter and marine debris and helps to create local green jobs. Through this initiative, residents have the opportunity to personally contribute toward reducing waste in the City.

There will be a 10 cent charge for paper bags at checkout, which stores will use to pay for the paper bag supply and "other promotional materials related to implementing the ordinance." Phase two of the ban focuses on retailers that are less than 10,00-square-feet and will be implemented on August 20.

[via LAist]