No, this is not some marketing gimmick dreamt up by Disney to promote the upcoming Star Wars film. The YotaPhone is a combination between a smartphone and an e-reader. We know what you're thinking: Can't all smartphones be e-readers? No. The YotaPhone literally has an E-Ink display on its back that mirrors anything on the real screen. The E-Ink display can run even when the battery dies, allowing you to store things on it like directions or messages that you may need throughout the day.