Quote: "We want consumers to think to themselves 'I will work more hours to buy one'."
Date: 7/8/2005

Former Sony Computer Entertainment CEO, Ken Kutaragi, had a reputation for making strange and absurd comments. Nothing compares to what he shared with Japanese economic web site Toyo Keizai about the company's goals of convincing gamers to spend $1,000 on the PlayStation 3 by brainwashing them into doing overtime at their nine-to-fives. Even at a launch price of $600, consumers weren't that desperate to play Resistance: Fall of Man.