When Sony announces that it is planning a surprise event, it's immediately going to garner a truck ton of attention. Behold, Sony's 'Game Day 2013'.

But when that surprise is a teaser trailer of some lady in a white dress traipsing through a hillside before everything goes all ashy, even we are left scratching our heads. Sure there's a close up of an eye at the end but, that could just be a warning about glaucoma.

The big reveal for Sony's 'Game Day 2013' is set for this Friday, February 1. Check back with us to find exactly what's going on here. Watch the trailer and let us know what your guess is.