What Your Son Will Say: Wow! Corporations used to pretend they gave a shit?
What We Say: Isn't it great when an oil company buys ad time telling you how they are helping the environment? Or when a huge anti-union box store plasters posters all around telling you exactly how they're helping their average worker? We predict that, 20 years from now, corporations are going to just stop trying.

Sure, you're going to buy their coffee and gasoline anyway, because it's the cheapest, so they'll realize that all the greenwashing just isn't cost-effective. There's no need to tell us how a dime taken from a purchased burger's cost is going to teach children to read. Besides, we know that's a tax write-off.