In these trying economic times, the best way to positively impact lives is to be a strong leader. If you're, say, a slimy egomaniac who runs a chain of disgusting pizza joints, pony up for employee health insurance. Remember that you make pizza and that you're not important. Oh, and stop putting your face on the to-go box. Nobody wants to see the repelling mug of a sweaty dope when they're about to dig in on some cheese-topped cardboard.