Year Of Birth: 1998
Year Of Demise: 2001
CEO: Robert Levitan
Founded By: Robert Levitan

As frequent flier miles are to airlines, Flooz was to spending money online; an ancillary to using cash. Despite boasting a totally useless product, the company still managed to raise $35M from investors and land a pseudo celebrity endorsement deal with Whoopi Goldberg. Flooz was doomed from the beginning, but suffered a big setback when the FBI informed the government that Russian credit card thieves were laundering money through the site. According to the company’s CEO, almost one-fifth of purchases on Flooz were fraudulent.