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Felix Baumgartner's jump from basically the edge of space broke more records than just the one for jumping from basically the edge of space: According to The Hollywood Reporter, the Discovery Channel's coverage of the historic event garnered the highest daytime ratings ever for the cable network, with an average of 4.21 million viewers total. The event also won the advertiser-covered 25-54 demo for the entire day's non-primetime and non-sports broadcasts.

Additionally, the event was viewed by even more people on YouTube, with the site reporting upwards of 8 million users streaming the live coverage to their laptops and mobile devices.

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[via The Hollywood Reporter]