Maker: Keebler
Peak Popularity: Late 1980s
Watch a classic commercial here

We get goosebumps thinking about Magic Middles. And no, it's not because we're reading Goosebumps. It's because the soft cookie surrounding the spot of fudge is a junk food grail. It didn't take Elf Einstein, from the commercials, to convince us that these cookies were genius.