On September 5th, Motorola Mobility will be holding a press conference with Verizon Wireless in New York to reportedly unveil the new Android phone that will come out later this year. Yeah, we know. Ho-hum, right? But not so fast. Because if the rumors are true, this new model will be quite the game-changer and dare we say, a viable competitor for the upcoming iPhone 5.

According to Bloomberg, one of the standout features of the new phone will be an edge-to-edge screen, which basically means that the entire front of the device will serve as the display. In doing so, "the approach maximizes the screen viewing space by eliminating the black frames or bezels around the display." With the change, can Motorola topple Apple? Who knows. Either way, this alteration is a step in a very cool direction for the future of phones. 

[via Bloomberg]