Rather than waste money decorating a face that will eventually be covered, most developers elect to save and leave these walls blank. Edward West Browning, however, decided that purchasing the adjoining lots and keeping them undeveloped would better secure his investment. With additional windows on the sides, he would be able to attract better tenants. Despite the questionable logic of this strategy, it is still difficult, even today, to find a development that doesn’t maximize its floor plate to the fullest width possible.