Don't panic: eBay has a new logo.
When the online auction site opened its digital doors in 1995, Netscape Navigator reigned supreme, people were steady abusing AOL's free trials, and Yahoo! was the most popular search engine. The Internet was a much different place. And eBay, as its executives would like you to believe, was a much different company.
According to them, eBay is now "a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable." And the new logo, a divergence from the cluttered and colorful original, is meant to represent that.
The new logo retains the same colors, but the letters are not jumbled on top of each other. It's less playful and more modern. It's reminiscent of every other company that has attempted to modernize its look in the past few years. Pepsi, Tropiciana, and Microsoft come to mind. Pepsi and Tropicana caught a deluge of flack from customers. We doubt eBay users are going to raise as much of a stir.
Head here to read eBay's full explanation.
[via TNW]
