Date: July 20
Tweeter: @NRA_Rifleman
Tweet: "Good morning, shooters. Happy Friday! Weekend plans?"

The National Rifle Association got a little trigger Twitter happy the following day after the Aurora, Colorado shooting and mistakenly posted this disastrous tweet wishing its shooting members a “Happy Friday!” Unintentional by all means, its social media team pre-scheduled tweets using HootSuite to go up that morning, which backfired and placed a ton of heat on the lobbying group. Worst. Timing. Ever.