This awesomely weird little guerrilla marketing video hits all the right notes without ever mentioning  Borderlands 2. Hogging his Amiga game-system all to himself, this little British proto-nerd gets the business end of a sibling beat down.

Everything about this is a win. Gearbox has done a slick little marketting assault to get us all ready for the Borderlands 2 release on September 18.